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For example, even if a company wants to promote the fact that it is a ``detergent made with natural ingredients and no additives,'' users may wonder, ``So what?'' Let's think about, ``What benefits does a detergent made from natural ingredients and without additives bring to our customers?'' In this case, from a user's perspective, you can find values ​​such as being gentle on the skin of your hands, not causing irritation even when used every day, and being able to be used to help children.

Use specific numbers Catchphrases often use specific numbers to catch the eye. This is just an example, but copying ``I'm sure you'll lose 10 kg'' will be more specific and believable than ``I'm sure you'll lose Hong Kong Phone Number weight.'' Even in the case of products for which clear numbers cannot be presented, it is possible to use numbers as shown in "5 Techniques for 〇〇.



Logical data is also effective in body copy. If it's supported by data, use hard numbers to demonstrate your value. Introducing implementation examples Objectivity also has the effect of increasing users' purchase intentions. Research and introduce the impressions and effects of actual users using case studies and customer feedback.
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